The Classroom Q&A With Amy

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n 2023, a Forage study found that “nearly half of college students don’t feel career-ready.” Many of the students surveyed didn’t feel confident they had the skills and resources to land their first job.

 At UCLA, the Alumni Office of Professional Programs and Services is trying to change this deficiency with the advent of The Classroom. Created and led by veteran executive recruiter Amy Rueda, The Classroom is a two-part virtual six-week course, tailored specifically for the graduating Class of 2024.

In this interview with Rueda, we sought to understand what makes this course unique and beneficial for this year’s newest crop of job-seekers.

Can you tell us about your background and your role at UCLA?

I was an executive recruiter for 15 years and used to work for large search firms. I have a specialty in higher education and have placed lots of executives, including university presidents, deans, faculty, CFOs, CEOs, etc. I helped placed six of the UC chancellors, including our very own, Chancellor Block. I have a passion for education and wanted to have an impact on an institution. And what better place than UCLA?

I came to UCLA in 2008 and helped place development officers for the Centennial Campaign. Once that campaign concluded, I joined Alumni Affairs and have focused on providing products and services for Bruins across the career spectrum, ranging from recent grads all the way to C-suite alumni. I am currently the executive director of the UCLA Alumni Office of Professional Programs and Services.

How did the concept of The Classroom come about?

I developed The Classroom for a couple of reasons.

First, the marketplace was describing a lot of the behaviors and attitudes of Gen Z in their transition into the workforce. What I quickly realized is their philosophies could at times be incomplete with the realities of the workforce, and it was really important to me that we spend some time with them, post-graduation, to help them learn how to compete for jobs and how to proceed in career management throughout the course of their professional endeavors.

The second motivator was there were some articles released by various universities where their students said that they learn their subject matter well, but there were no classes to actually prepare them to transition into the workforce. That was very alarming to me. After researching some of the country's top universities, I could not find one that offered post-graduation career management courses. It seems that students are left on their own to navigate this very complicated process that can be very discouraging at times.

We also learned that alumni are applying for hundreds of jobs and not really finding a lot of success. This told me they may not be focusing their efforts in a really productive way. So I wanted to curtail that process for them and help them focus on what it is they're trying to achieve, the kind of work-life balance they hope to find and ways in which they could advocate for themselves as they move through their career.

What’s the difference with this upcoming Classroom course versus previous ones?

We learned a lot from our first course. The audience was a group of alumni who were looking to transition into the C-suite. Because I specialize in that I could actually describe, explain and help them strategize how to enter, navigate and succeed in the executive search process.

The next one was a specific audience of former student athletes. What we learned is their whole experience at a university is very much curated for their sports activities, as well as their learning efforts. What we also found is they're the most motivated, the most dedicated, the most focused and they make some of the best leaders in the workforce. That was a group that was very interesting to learn from. They were inspiring as well because they had the intellect, the discipline, the desire and the ambition to achieve their goals.

Gen Z is really important to me, because they’re the future. Without teaching them how to make good, proper business philosophical decisions, they might inadvertently derail their career. And if they’re not particularly focused they could miss out on some really important opportunities.

But we also wanted to extend some grace to them, because coming into your early professional career, you don't know anything. You're learning and you're finding yourself. You're finding your work style and you're learning how to narrate your work, its progress and its impact. So teaching them how to advocate for themselves is another portion of this program.

The difference with this course is for the first time students can make the decision to make an investment and participate in the class in real time. They'll have direct access to the instructors, to the guest speakers and to the energy of their peers. Then the very next day after each class, we will release the recorded version of the class for free on our website. It was very important for us to make sure that this was affordable and accessible to students. Most importantly, once a Bruin, always a Bruin; we will always be accessible to them and help them achieve their professional goals.

What is the cost of The Classroom?

Class 1

Before June 26 - $20.24

After June 26 - $30

Class 2

Before Aug. 16 - $20.24

After Aug. 16 - $30

Registering for both Class 1 and Class 2 before June 26 will cost only $15 each or $30 total.

What are the topics that will be discussed during the course?

Each course consists of six weekly sessions. For the first course, we are going to bring in The Classroom alumni from the Class of 2023 to talk about the impact the class had on them in terms of their job search. We’re going to talk about the process. Their experience is shooting out a bunch of résumés, but not getting a ton of responses. We’re going to help them compose their résumés and cover letters in a way that narrates their academic experience and any work experience they gained while at UCLA. We'll focus on the anatomy of the job description and how important it is to match those skill sets.

We will focus on job search and networking, which is really important because it expands their knowledge of our overall offerings. Our Alumni Career Engagement team (ACE) offers a ton of supplemental offerings. They have a mentorship program. They have a national and international database of Bruins in UCLA ONE. They have guest speakers that can come and talk about various professions. We're not just focused on this part of their career management; we will be with them throughout their career and share multiple offerings through the Alumni Association.

We’ll also discuss interviewing strategies. The etiquette of interviewing is one that you don't know until you're in the interview. You can make some accidental mistakes or not feel prepared to answer really difficult questions. We’ll discuss those questions they fear most and practice how to answer them.

We’ll talk about salary negotiations. I was surprised to learn they didn’t know what an exempt or non-exempt employee was, or the difference between paid time off and vacation time. It will be hard for them to understand their job offer unless we break it down for them. What’s in a comprehensive package? They should be aware of things that are not included in a comprehensive job offer so it helps them make more informed decisions.  

We’ll also offer a mental health component. What we’ve found is that Gen Z struggles with FOMO (Fear of Missing Out). They’re also dealing with the pressures from home to hurry up and land a job. But the truth of the matter is, this is not a market that’s particularly friendly to this generation. At the moment they’re going through an economic transition and finding their place in the workforce will be a little bit challenging for them. We’ll help them learn how to get motivated and manage their emotional stress, how to give them themselves some grace during their search process, and some space to learn about themselves and what kinds of jobs are going to be of greater interest to them, where they think they'll succeed.

In the second course, we’ll cover when is the right time to leave or not to leave a job? How can they advocate for themselves when seeking promotions and raises? We’re teaching them language and concepts that they can use from their first job and throughout the rest of their career.

What is the advantage of participating in the class in real time versus watching it the following day?

They will experience the energy of the class in real time. They’ll go into breakout rooms and meet their peers. Those relationships will end up being the start of their network. They’ll start sharing with each other and learning about job openings at different places because now they’re interacting with active job seekers.

They will also have access to the guest speakers where any question they ask is valid. Those same questions may be on the minds of participants who only watch the free video the next day, but being there in real time is going to give them the best access to the information.

We will also have what I call “after school” where students have the opportunity to stay online after class to ask the questions they weren’t able to ask during the hour-long class. That’s another benefit of participating in real time. In addition to this we’ll offer office hours for 30 minutes each week where we can cover anything they want to talk about.

What can participants in The Classroom expect from your style of teaching?

My teaching style tends to be interactive, informative and comprehensive. I bring my background to this class in helping them understand every stage of the search that they're going to navigate. I'm direct in providing real life examples, not just philosophical concepts. What are the issues they will face in landing a job? I want to focus on practical solutions as well as help them understand a philosophical perspective to some of the decisions they will face.

What can participants expect to take away from the course when it’s all done?

I think one of the things that’s very apparent is how scared they are and how they lack confidence. They don’t understand the impact of getting into UCLA, graduating from UCLA and the way in which they’re going to be pursued in the marketplace. When we put that out there, they start to understand how they can be competitive compared to everyone else in the marketplace. They’re getting knowledge and information no one else is getting. Instilling that level of confidence is one of the most important takeaways because without feeling secure in their decisions and the way in which they want to succeed, it’s going to be really hard to find a career path that’s going to make them happy.

We’re also teaching them a clear sense of what work expectations are and how they’re going to be perceived; how they should navigate political situations and stay out of them. They’ll learn about workplace etiquette and the hazards of participating in office gossip. What does office politics look like and how should they behave when faced with a difficult situation like that for the first time? In employee evaluations, how can they best present their accomplishments and how much progress they’ve made? There’s also no shame in stating your mistakes so long as you learn from them because it show accountability. Everyone throughout every stage of their career is going to face that.

Is there any follow-up with participants after the course is completed?

The best part about this class is their access to experts during the course and after it's done. But it’s up to each student to be motivated to learn more and seek out the information. Through office hours, we are making ourselves available throughout the day and up to one year after the course is completed. That’s like having access to a career coach at no additional charge.

Plus, we’ll be sharing helpful career articles and inviting them to career events for alumni for years to come. We’re not going to abandon them. We’re going to stay with the Class of 2024 long after they graduate.

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To learn more about The Classroom, visit the website at https://alumni.ucla.edu/the-classroom/. Registration for this course only be available to the Class of 2024 and is not active at this time.

Read Amy Rueda’s other career-related advice columns in https://alumni.ucla.edu/career-engineering/.   

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